Confidential proposal
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Production proposal · Confidential
A lean production model for elevating AI-generated training content with refined visual systems, medical illustration, and professional slide-based storytelling.
01 — The ask
Winthorpe is building an AI-based learning platform that can help life sciences companies create ophthalmology training content faster and more efficiently than traditional custom video production. The core model relies on AI-supported scripting, voiceover, and narration – but the value of the final training experience depends heavily on the quality of the visual layer.
Steadfast would support the platform by helping identify the right moments for on-screen visuals, shaping the visual system for the videos, and creating refined slide layouts, callouts, graphics, and medical illustrations that make the content easier to follow, more credible, and as polished and trusted as traditionally produced video.
What this proposal optimizes for
02 — The model
The engagement is structured in two layers: a one-time visual foundation, then a predictable per-video production cost. This keeps quality consistent and makes budgeting straightforward as the number of videos grows.
One-time before individual video production begins
Similar to developing a polished video-slide system, Steadfast creates the core visual style for the AI-generated training videos so each video doesn't need to be designed from scratch. The style should feel clean, modern, scientific, and ophthalmology-appropriate – polished but flexible enough to serve multiple life sciences brands without being tied to any one client's brand unless requested.
Potential deliverables
Repeatable per 8–10 minute training video
Each video assumes the client provides a developed, final script before Steadfast begins. Steadfast is not responsible for script development in the base model – this keeps production lean and avoids unnecessary cost.
Base assumption per video
From script handoff to a video-ready visual package.
Client responsibility
Client provides a developed, final script, including the training objective, intended audience, key scientific points, and any required claims, references, or approved language.
Scientific writer / content strategist
Review the script and identify where visuals make the training clearer, more engaging, or more valuable – including on-screen text, graphics, medical illustrations, callouts, and potential animation moments.
Designer · scientific illustrator (as needed)
Create the actual slide and visual assets that pair with the AI-generated voiceover and video narrative.
Client or Steadfast · optional service
The refined visuals are combined with the AI-generated video and avatar. Two ways to handle it:
Scientific animator / motion designer
A lighter 2D animation layer that brings static illustrations or slide visuals to life – not full 3D mechanism-of-action animation. Recommended only once the static model is validated or when a specific video needs greater visual emphasis.
Priced separately – see budget.
03 — Timeline model
Working estimates that assume responsive review and consolidated feedback.
≈ 4–5 weeks to approved visual system
≈ 5–6 weeks after script handoff
≈ 8–11 weeks after script handoff
04 — Visual system + medical illustration
The AI platform can accelerate base video production, but the visual layer is what makes the content feel premium, credible, and easier to understand. Steadfast brings structure, hierarchy, scientific design, and illustration polish to the training experience.
Clean line-style illustrations and light 2D animation – with room for one or two more detailed anatomical or molecular drawings per video when the content calls for it.
Photoreal 3D mechanism-of-action graphics – or more than two in-depth scientific / MoA illustrations within a single video's graphics set.
05 — Budget approaches
A standard path and a lower-upfront hybrid path. Both begin with a one-time visual system setup; per-video costs are repeatable, so spend is easy to project as the library grows.
A fixed, one-time fee to build the visual system – typography, colour, slide templates, callouts, and illustration style – so every video starts from a finished foundation. Applies once, before any videos.
4–6 light 2D animation moments that bring key visuals to life. Not full 3D mechanism-of-action.
A Steadfast editor merges the visuals into the final AI video. Otherwise we deliver numbered assets to drop in at no added cost.
Winthorpe pays a lower upfront amount for each video. That upfront amount protects the cost of developing the work, including coordination and contractor-based illustration. A limited portion of Steadfast's creative margin is then deferred into a capped royalty, tied only to paid deployments that use the Steadfast-supported video.
In plain terms: Winthorpe reduces upfront cost without leaving the work underfunded. Steadfast carries a limited, capped amount of creative-margin risk in exchange for success-based upside. Final terms can be adjusted based on scope and deployment model.
The simplest way to begin, with nothing deferred: the one-time setup plus your first standard video. The same per-video price then applies to each additional video.
Prefer a lower upfront start? Apply the hybrid model instead: $8,500 setup + one $9,500 video, plus the capped royalty above.
Offered as a fixed setup fee covering the scope below.
| Component | Role · rate | Hours | Estimate |
|---|---|---|---|
| Visual system design & slide template system | Design · $170/hr | 30 | $5,100 |
| Senior visual & medical-illustration direction | Senior Strategy · $250/hr | 8 | $2,000 |
| Hard production subtotal | 38 | $7,100 | |
| Project coordination + review management | 20% planning / management layer | — | $1,420 |
| Fixed setup fee | inclusive of coordination, rounded | $8,500 |
Per 8–10 minute video · 8–12 slides or visuals · static graphics only.
| Component | Role · rate | Hours | Estimate |
|---|---|---|---|
| Storyboarding / visual planning | Scientific content strategist · $250/hr | 15 | $3,750 |
| Slide layout & design | Design · $170/hr | 12 | $2,040 |
| Custom medical illustration (contractor) | Scientific illustration · $185/hr | 23–34 | $4,255–$6,290 |
| Hard production subtotal | 50–61 | $10,045–$12,080 | |
| Project coordination + review management | 20% planning / management layer | — | $2,010–$2,415 |
| Estimated per-video total | static, inclusive of coordination | $12,000–$14,500 |
Typical build lands near $13,500 per video (around 30 illustration hours). Custom illustration is contractor-based and scales with how much original artwork a video needs. Optional add-ons (animation, final-video integration) are summarised above.
Rate basis (Steadfast 2026 Service Rates): Senior Strategy $250/hr Design $170/hr Scientific illustration $185/hr Account Management $120/hr. Coordination + review management is shown as a separate 20% planning layer rather than buried in creative production hours.
06 — Efficiency levers
07 — Assumptions + boundaries
Assumptions
Exclusions — unless separately scoped
08 — Recommended next step
This gives Winthorpe a polished visual foundation, a realistic production timeline, and a clear cost-per-video structure before scaling into a larger library.