Confidential proposal
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Production proposal · Confidential
A lean production model for elevating AI-generated training content with refined visual systems, medical illustration, and professional slide-based storytelling.
01 — The ask
Winthorpe is building an AI-based learning platform that can help life sciences companies create ophthalmology training content faster and more efficiently than traditional custom video production. The core model relies on AI-supported scripting, voiceover, and narration – but the value of the final training experience depends heavily on the quality of the visual layer.
Steadfast would support the platform by shaping the visual system for the videos and creating refined slide layouts, callouts, graphics, and medical illustrations – focused on the moments the client flags for uplift – so the content is easier to follow, more credible, and as polished and trusted as traditionally produced video.
What this proposal optimizes for
02 — The model
The engagement is structured in two layers: a one-time visual foundation, then a predictable per-video production cost. This keeps quality consistent and makes budgeting straightforward as the number of videos grows.
One-time before individual video production begins
Based on client's direction, and input, Steadfast will solidfy a visual system that can be used to produce this and future videos.
Internal Deliverables
Repeatable per 8–10 minute training video
Each video assumes the client provides a developed, final script before Steadfast begins. Steadfast is not responsible for script development in the base model – this keeps production lean and avoids unnecessary cost.
Base assumption per video
From script handoff to a video-ready visual package.
Client responsibility
Client provides a developed, final script, including the training objective, intended audience, key scientific points, and any required claims, references, or approved language – and flags where specific graphics should be uplifted.
Scientific writer / content strategist
Using the moments the client has flagged for graphic uplift, Steadfast builds the visual plan – including on-screen text, graphics, medical illustrations, and callouts.
Designer · scientific illustrator (as needed)
Create the actual slide and visual assets that pair with the AI-generated voiceover and video narrative.
Steadfast responsibility
A Steadfast video editor combines the refined visuals with the AI-generated video and avatar into the final training piece.
Scientific animator / motion designer
A lighter 2D animation layer that brings static illustrations or slide visuals to life – not full 3D mechanism-of-action animation. Recommended only once the static model is validated or when a specific video needs greater visual emphasis.
Priced separately – see budget.
03 — Timeline model
Working estimates that assume responsive review and consolidated feedback.
≈ 2 weeks to approved visual system
≈ 5–6 weeks after script handoff
04 — Visual system + medical illustration
The AI platform can accelerate base video production, but the visual layer is what makes the content feel premium, credible, and easier to understand. Steadfast brings structure, hierarchy, scientific design, and illustration polish to the training experience.
Clean line-style illustrations – with room for one or two more detailed anatomical or molecular drawings per video when the content calls for it.
Photoreal 3D mechanism-of-action graphics – or more than two in-depth scientific / MoA illustrations within a single video's graphics set.
05 — Budget
A one-time visual system setup, then a standard per-video production cost. Per-video pricing is repeatable, so spend is easy to project as the library grows.
A fixed, one-time fee to build the visual system – typography, colour, slide templates, callouts, and illustration style – so every video starts from a finished foundation. Applies once, before any videos.
Repeatable production cost per video – visual planning from client-flagged moments, slide & graphics creation, and final AI video integration. Paid in full.
The one-time setup plus your first standard video. The same per-video price then applies to each additional video.
06 — Efficiency levers
07 — Assumptions + boundaries
Assumptions
Exclusions — unless separately scoped
08 — Recommended next step
This gives Winthorpe a polished visual foundation, a realistic production timeline, and a clear cost-per-video structure before scaling into a larger library.